Portfolio Night has always been a great platform to connect students to the creative juggernauts of the industry. It is a platform for aspiring copywriters and art directors to learn from the best in the industry and also an opportunity to showcase their portfolios.
And this initiation ritual is something that even the famous Creative Directors today will be familiar with. After all, they were once the very aspiring students showcasing their own first portfolios.
This Portfolio Night, BBDO Singapore partnered with The One Club for Creativity and various Creative Directors to create NFTs of their first portfolios as entry tokens for students from LASALLE College of the Arts, Nanyang Academy of Fine Arts, Nanyang Polytechnic, Raffles Design Institute and Temasek Polytechnic to meet their creative heroes.
12 limited edition NFTs were created and minted. Each NFT features the first portfolio of a Creative Director that would allow the student receiving it to have a face-to-face session with the very owner of that portfolio on June 8th, 8.00 – 9.30pm SGT.
The First Portfolio Collection gave these Creative Directors a new medium for their first ideas to live on and the students a chance to own a piece of history that shaped the future of these Creative Directors. And it will perhaps inspire them to forge a future of their own with their own first ideas.
These inspiring First Portfolios are also available for public viewing on: https://objkt.com/profile/tz2EMskD8tYMk7qqo3CZ89yGasAVYxSAiBYb/collections. Objkt.com is an NFT marketplace on Tezos. TZ APAC, the leading Asia-based blockchain adoption entity supporting the Tezos ecosystem, is one of the sponsors.
Senior Art Director
THE ONE CLUB, 2022