Fashion can be genderless. You can be brave enough to express yourself. You can dress to your own tune. ASTRO shows that, with Atome, you can #OwnYourExpression.
Filmed in Korea and produced by Mashup, the launch video showcases the six charismatic members of ASTRO as they get ready to film a faux commercial. With the power of Atome, they seize full control of their desired looks as their clothes transforms into liberating, empowering outfits. Through these transformations, Atome and ASTRO debunk doubts and shatter expectations prevalent in the fashion and beauty industry.
It’s not about what they should be. But what they can be.
Through these aspirational initiatives, Atome hopes to shake up the status quo of rigid rules and dictated trends commonly perceived in the fashion and beauty industry. It is time to change the norms.
Senior Art Director
ATOME, 2022