In a cluttered world full of buzzwords, brands, and technical jargon, how do you convey the beauty and performance of a true high-performance sports car?
For Audi Singapore, the answer lies in creating authentic and hyperlocal video content.
To showcase the suite of features of the RS 3 Sedan and Sportback, the automotive brand tasked BBDO Singapore to conceptualise and execute a three-part promotional digital series for multi-channel distribution.
Each episode introduced a distinctive chapter of the RS 3 legacy while featuring a guest host.
To view all episodes, visit Audi Singapore’s Facebook and YouTube channels.
Behind-the-scenes process of shooting the high-action Audi RS 3 Sedan and Sportback.
Senior Art Director
AUDI, 2022