The logistics business has long been perceived as a functional part of global economy. But it is so much more. To show that, we can explore the intangible side of things, because it is more than just products we move.
It is the hopes, dreams, blood, sweat and tears, and pride of a people.
Through this emotional spot, we raise Fedex up as a stalwart of local pride.
The film, which was shot in Thailand, features 3 stories of different business owners delivering their passion to the world through FedEx. The set built from scratch was a dream, which reflected the businesses in China, Korea and to India.
Shot by award-winning Director Samuel Bennetts, he focused on the emotions of small business owners in unique parts of the world and their connection with FedEx, it was key to get a sense of their cultural pride, determination, unique perspective, and that FedEx was a partner in the process: helping to get their products safely and securely out to the world.
Senior Art Director
FEDEX, 2022