Author Archives: Amanda Ler

It’s hard to bring up the subject of breast cancer without taking a sharp turn into super-serious territory.

We needed to find an easier, light-hearted way for breast cancer to belong in conversations.

Campaign for McDonald’s Red Rice Porridge, aka their only guilt-free breakfast menu item.

The challenge was to romanticise rather mundane and unattractive ingredients and tell a story about a fun, healthy breakfast.

It’s Fish Season is a proud new launch of fish flavours and products at McDonald’s. Ready, set, dive in!

Dive into and enjoy some behind-the-scenes of how we created and crafted this underwater TVC in English and Mandarin.

Instead of paying more for overseas data usage, Starhub’s Data Travel allows you to travel with data – country to country. Surfing, sharing and staying social on your holidays are now easier than ever with DataTravel.

We first take our audience from Hong Kong to Thailand in this comical TVC.

Add on more data anytime, without ripping a hole in your pocket.

And be connected to the strongest network automatically.

Partnering with Despicable Me 3 the movie, we turned McDonald’s in Singapore yellow as part of the Big Yellow Takeover.

Results went bananas!

Comparative year-on-year sales shot through the roof. We saw a positive growth in people coming through our restaurants in spite of the Ramadan fasting period and the school holiday season.

The campaign proved such a big hit, even on social media, our campaign posts on Facebook went viral, from Perth to Pennsylvania, reaching 7 million people all in all of one week.

The magic and fun of McDonald’s is back in Singapore, bigger, better and brighter than ever before.

The smartphone is crucial for doing business these days. But company mobile bills can add up, especially with heavy usage by some employees.
Find out more at http://www.starhub.com/smartshare.

What if you could minimise excess charges and save on your mobile bills every month? SmartShare by StarHub is an innovative value-added service that lets you pool and share all your employees’ data, talktime and SMS, so you save every month. You can start optimising the usage of your employees’ mobile plans with just five business lines.

McDonald’s and Nanoblock® came together to add fun and excitement to its customers.

Beyond the brief of 15,000 limited edition collector’s kit to be sold in-stores, we wanted to do something surprising and true to the spirit of ‘fun, food and folks’. And turned this into the smallest McDonald’s store where customers can have their orders taken.

Celebrating Singapore’s 50th birthday through a series of 4 full pages
Straits Times ads released one page a week, over a series of a month leading up to 9th August.

The champion of breaks since 1937, Kit Kat which unveils its breakthrough in creating art with brainwaves.

Coined as Kit Kat Break Art, the campaign aims to illustrate how brainwaves fluctuate during periods of stress and relaxation and prove that Kit Kat is still your ultimate break companion. Break Art uses brainwaves that send signals to tell someone’s emotions and mood after having a Kit Kat bar.

With an EEG (Electroencephalography) headset, relaxation levels are detected, interpreted and transformed into a unique art piece using colourful icons. The background, colours and icons represent how relaxed or tensed you are. The highlight of the whole process comes in when you munch on a Kit Kat bar – your art piece will change as your brain activity eases up with chocolate.

For once, we can all be artists drawing up our distinct and personalised art piece using our own brainwaves.

The campaign was taken on tour around seven universities to highlight how important resting is to the brain. Participants sat and enjoyed chocolate as their mind generated a unique piece of art which changes in real time until you finish the chocolate. Image is then saves and shared as your own unique brain break art experience.

Break Art by KIT KAT is the first time a brand has managed to showcase how having a break has physical changes to one’s brain waves, and this further strengthens the KIT KAT message that taking breaks is important and good for you.