Partnering with Despicable Me 3 the movie, we turned McDonald’s in Singapore yellow as part of the Big Yellow Takeover.
as it comes to our shores.
rolling to highlight the fun and playfulness with the Despicable Me theme.
Results went bananas!
Comparative year-on-year sales shot through the roof. We saw a positive growth in people coming through our restaurants in spite of the Ramadan fasting period and the school holiday season.
The campaign proved such a big hit, even on social media, our campaign posts on Facebook went viral, from Perth to Pennsylvania, reaching 7 million people all in all of one week.
The magic and fun of McDonald’s is back in Singapore, bigger, better and brighter than ever before.
Art Director
Mc’donalds, 2017
FILMED BY: ABUNDANT PRODUCTIONS