We created a brand film that transcends the expectations of hospitality. This film touches on luxurious gestures of hospitality with an Alila twist, using multi-sensorial, transcendent moments and techniques using ASMR to create an immersive sensation that best encapsulates the Alila experience.
Filmed across multiple locations throughout Asia, this campaign has achieved 78 million owned and paid impressions across social and digital platforms, ensuring the message remains both flexible and uniquely resonant for Alila.
Creative Group Head
ALILA, HYATT, 2023